Thursday 01 December
ADIDAS LAUNCH PROJECT POGBA AT PRINTWORKS LONDON. 🗓
December begun with Project Pogba arriving at Printworks London with adidas. The man himself, Paul Pogba, was choppered in from Manchester, and joined by the night’s hosts Stormzy and Radio 1Xtra DJ, Twin B.
Guests ranged from adidas Tango Squad members and the UK’s freshest young talent through to YouTube big hitters, all making their way to the secret venue for the start of the Ace 17 campaign trail, from the famous brand with three stripes.
The football mad guests tested the new Red Limit models with interactive challenges, The Street, The Cage and The Stadium, all taking place in the curated event spaces of this old printing factory which included the cavernous Press Hall.
The event was a strong showcase of everything the Three Stripes stands for and its creative drive both on-and-off the field. #NEVERFOLLOW.