Friday 08 September


The latest adidas creation came charging into the capital with a launch party at Printworks.

The night started in style, with Manchester United duo Ander Herrera and Jesse Lingard on the stage celebrating their Europa League success.

adidas unveiled three Nemeziz players live on stage; Hakan Çalhanoğlu, Jesse Lingard and Timo Werner, before the curtain dropped to reveal the F2 Freestylers showing off some mesmerising freestyle tricks and skills.

Hundreds attended the invite-only event, including a few famous faces from the world of sport. adidas’s latest innovation was on show throughout the industrial spaces of Printworks, backed up by explosions of sound and lighting.

American rapper Desiigner rounded off the night’s theatrics with an energetic set for the football-loving crowd. adidas have raised the bar on boot launches with this action-packed night, that was out-and-out football.

iris Worldwide, adidas’ event agency, said: “Printworks is an incredible venue, a truly blank canvas with endless possibilities for creative production. Industrial and gritty, the original machinery, concrete blocks and steelwork add to its charm. An enormous space, with vast ceiling height, power in abundance and unrivalled load-in routes…there is nowhere quite like it in London.

It may sit just outside the client comfort of Zone 1, but a venue like this is worth the journey. The in-house team are accommodating and knowledgeable, a real pleasure to work with.