Wednesday 30 November
MULBERRY SS17 FASHION SHOW AT THE PRINTWORKS. 🗓
Mulberry displayed its Summer 2017 collection from Johnny Coca back in September as Printworks opened it’s doors for the first time.
The new collection mixed different notions of Britishness – of respect, and rebellion. Taking inspiration from uniforms of British society, Coca mixed and juxtaposed them, fusing them like two sides of the same coin. Two catwalks paraded the new looks, in The Vanway and Publishing. Amongst the 900 guests, faces on the front row included Lady Mary Charteris, Sofia Boutella and Anais Gallagher.
Roger Saul and his mother Joan founded mulberry in 1921, the company went from strength to strength and opened their first factory in Somerset by 1973. The brand established itself as a traditional British lifestyle outlet, noted for its leather poacher bags and the binocular bag. Mulberry has now become a household name with stores throughout the UK and all over the world including outlets in Somerset, London and New York City.
Johnny Coca joined Mulberry as creative director in July 2015. The Seville born, Paris based veteran has been a vital name within the international luxury and fashion industry, notably working with Louis Vuitton with Marc Jacobs and Celine and both Michael Kors and Phoebe Philo.
“There’s always a reference to British heritage, but it’s about how we can use tradition, to make it feel modern. How we can break the rules, to make it new.” Johnny Coca, Mulberry Creative Director.