Wednesday 04 July
SNEAKERNESS GOES INTERNATIONAL: NEXT STOP PRINTWORKS LONDON
Undercurrent culture and Printworks London go hand-in-hand. So where better for cult trainer expo, Sneakerness to make its first London debut?
With the event taking place in the midst of Summer’s blistering heat, Printworks’ Container Yard will offer epic space for guests to enjoy the capital’s heatwave. Enclosed by large black shipping containers, Container Yard channels Printworks’ urban look and feel. Brands wanting to share Printworks’ subcultural roots have space to spread their vision beyond the industrial warehouse walls.
As well as the chance to buy, sell and exhibit footwear and apparel, sneaker addicts can expect a rich programme of DJs, fashion talks, street food and brand activations from Crep Protect, Footlocker and Swatch. Representatives from adidas HQ will also be scouting the event for budding designers, offering the chosen innovators a trip to their headquarters in Germany. Join sneaker and brand enthusiasts from across Europe at Printworks London this weekend.