Tuesday 14 Feb
TOYOTA: THE NIGHT THAT FLOWS AT PRINTWORKS 🗓
Milla Jovovich, actress and model, starred in the world’s first ever drive through immersive theatre experience, to launch the new Toyota C-HR. The seven-scene interactive production – entitled ‘The Night That Flows’ – was staged within Printworks London. The experience saw over 100 guests immersed in the story of one amazing fictional night as they flowed through five European cities, including Berlin, Milan, Paris, Barcelona and London.
The event was created by a team comprised of some of the worlds finest theatrical and technical design talent, all brought together under The Department’s Creative Directors Jonny Grant and Hamish Jenkinson, with Jessica Rees Middleton as Executive Producer. Performance direction from James Seager and Joe Hufton from London’s immersive theatrical group Les Enfants Terribles, international award winning set designer takis, projection from Dick Straker at Mesmer. Flashpack, an award winning creative studio were on site to photograph guests producing stunning moments that people are able to share on their social channels. Event Production and Video Capture of the event was also led by The Department team, and Producer Mark Arrigo to best encapsulate the immersive aspects of this journey and bring it to an audience outside of those lucky enough to attend.